Yachak Yerba Mate: Social Launch
Launching Pepsi’s re-energized Yerba Mate brand on social media was an invigorating experience. Developing a launch strategy to re-introduce this 100% plant based energy to new audiences, anchored by partnerships with content creators across the US who were authentically living the brand’s values.
Social Media Strategy, Content Creator Briefing and Management, Design, Animation
My role was to lead the relaunch of the brand on organic social, paid social, and digital channels.
Organic Social audit & revamped strategy
Creator partnership strategy and outreach
Social content creation, design, and copywriting
New brand tagline “Refuel. Reforest. Repeat.”
Website redesign, UI & UX