Sal Mastrocola is a hands-on creative leader who helps brands tell memorable stories and form deep connections. He has over 15 years of experience in marketing and design, leading teams on 360° campaigns from concept to delivery. He was born in the Bronx New York, raised on homemade pasta in his grandmother’s kitchen, and came of age playing punk rock in basements and dive bars across the five boroughs.
Sal has worked with brands like Jose Cuervo, Mountain Dew, White Claw, Bushmills Irish Whiskey, and dozens of musical artists you’ve likely never heard of. His portfolio of work includes commercial video and photography shoots, social media strategy and content, robust digital ecosystems, e-commerce platforms, merchandise and apparel design, and full rebrands – across industries including spirits, CPG, music, and technology.
