Corralejo Tequila: Brand Relaunch
One of Mexico’s most storied tequilas, overlooked in this new era of celebrity-led tequila brands, came to us to re-imagine their brand positioning, brand story, and visual identity. We reached down deep into the brand’s past and found “The Spirit of Independence”, a new rallying cry built upon their history and inextricable ties to Mexican independence. Then got to work creating the video & photo to bring it all to life.
Brand Storytelling, Visual Identity, Copywriting, Creative Direction, Art Direction
My role was to develop the brand’s revamped positioning, storytelling, and tagline, while partnering with a team of designers to create its new logo and visual identity. It all came to life with a content shoot in Fort Worth, Texas.
Brand positioning, brand story, tagline
Pre production: Photo & video shoot concept, art direction styling
Production: Led the creative team on shoot day, running video & stills simultaneously
