Mountain Dew: Digital Ecosystem
When people ask my mom what I do for a living, she tells them “my son designed the Mountain Dew website.” That is certainly true, but it barely scratches the surface of what I’ve had the pleasure of working on for this iconic American brand. Launching merch lines, rewarding fan loyalty, designing e-commerce platforms with hidden easter eggs, and more.
Design, UX / UI, Content Planning, Copywriting, Merch & Product Design, Art Direction, Creative Direction
My work with DEW began redesigning their core brand website. Next, leading a team to create the visual identity, merchandise, web design, and launch content of the first ever DEW Store e-commerce platform. Later naming, launching, and writing content for their fan loyalty portal, and launching a DTC shopping platform for their “GameFuel” gamer-focused energy beverage.
Mountain Dew dot com: full web redesign, copywriting, blog article creation
DEWStore: creative direction and merch design for store launch, hero product shoot art direction
DEWNation fan portal: led design and content team
GameFuel: creative strategy, lead designer on DTC platform launch
