Templeton Whiskey: Brand Overhaul

Prohibition-era legends, small town heroes. Templeton Whiskey put the tiny town of Templeton, Iowa on the map, and bottles in speakeasies across the country. When this storied brand needed a way to connect to the modern whiskey drinker, they turned to my team & I for a complete brand overhaul.

Brand Identity, Copywriting, Creative Direction, Content Strategy, Art Direction, Social Media

My role was to re-build the brand’s positioning, story, and visual identity from the ground up. We developed “Whiskey, the small town way”, a new platform that leaned into the brand’s hard working roots and community spirit.

Brand positioning, brand story & tagline copywriting, brand guideline document
Visual identity: led design team in a full visual overhaul (everything but the logo)
Content: Lead creative on a multi-day content shoot for video and stills
Social: full social strategy, monthly content calendars, paid campaigns
CRM: Developed yearly email campaign, including various email flows, holiday campaign, sweepstakes, etc
Web: led website redesign team
Out of Home: Strategy, copy, and design for multiple campaigns including placements in Times Square and major airports across America
More: Merchandise design, experiential Hinterland Music Festival activation design and art direction