Bushmills Irish Whiskey: Peaky Blinders
Ireland’s Oldest Licensed Whiskey Distillery teamed up iconic TV anti-hero Tommy Shelby and the Peaky Blinders, creating a Prohibition-era-inspired new whiskey. Leading the creative charge, my team & I developed a cross-channel launch campaign.
Defining hero messaging and campaign identity, multiple period-piece style content shoots, Shelby-themed cocktails, and so much more.
Creative Strategy, Copywriting, Creative Direction, Art Direction, Visual Identity, Web Design, Organic Social, Paid Media
My Role
My role was to lead the agency creative team:
Creative strategy, campaign tagline & messaging
Content: Concept, creative direction, art direction for stills & video shoots
Digital: Microsite design
Social Media: Organic & paid social concept strategy, design, copywriting
