Bushmills Irish Whiskey: Peaky Blinders
Ireland’s Oldest Licensed Whiskey Distillery teamed up iconic TV anti-hero Tommy Shelby and the Peaky Blinders, creating a Prohibition-era-inspired new whiskey. Leading the creative charge, my team & I developed a cross-channel launch campaign.
Defining hero messaging and campaign identity, multiple period-piece style content shoots, Shelby-themed cocktails, and so much more.
Creative Strategy, Copywriting, Creative Direction, Art Direction, Visual Identity, Web Design, Organic Social, Paid Media
My role was to lead the agency creative team:
Creative strategy, campaign tagline & messaging
Content: Concept, creative direction, art direction for stills & video shoots
Digital: Microsite design
POS: Design of In-store sales materials including case card, shelf talker, posters, etc
Social Media: Organic & paid social concept strategy, design, copywriting
