Jose Cuervo: Cincocise
When Cinco de Mayo is on a Saturday, you’ve got to be ready to party all day. My team & I created a fake workout program, “Cincocise”, hosted by 90s TV legend James Van Der Beek. Producing a series of TV spots, a “Cincocise” visual identity system, press photography.
Creative Strategy, Creative Direction, Art Direction, Visual Identity, Web Design, Organic Social
My Role
Lead creative on all fronts:
Pre production: Led creative strategy and concept, pre-production planning, script writing, “Cincocise” visual identity, styling
Production: Lead the agency and production team on set (video, wardrobe, hair & makeup, art department, etc)
Post production: Edit & color direction
Digital: Microsite design, Paid Social
PR: Creative concept & art direction for PR stills shoot